Collaboration: Lipstick Lobby & Fired Up

This June I teamed up with the Lipstick Lobby to create the "Fired Up" lipstick. Proceeds from purchases of the lipstick collection will go to the Brady Centre to Prevent Gun Violence—something particularly pertinent in the minds of America’s citizens following several tragic incidents within schools this year.

The design of the packaging is based off two core ideas – the power of women uniting and peace. This is achieved through the use of an optical illusion. The first layer portrays women in formation in a sea of togetherness. The second layer is of a peace dove and olive branch. These are intertwined together to create a hopeful and aspirational message. 

Please support this important cause by purchasing your own lipstick here. 

Product Photography: Tim Seguin Editotial Image: Kate Powers