Adobe Live: Designing ice cream packaging

Once more Adobe has invited me to share my process and design tips on their web series Adobe Live. I got to design an ice cream identity and packaging series. Each flavor is inspired by some of life’s little frustrations that might cause you to reach for a tub of comfort. Providing delicious support from subway delays, heart break, deadlines and computer crashes Meltdown Moments is here to turn that frown upside down. Watch the Adobe Live episodes to view the entire process of creation – Episode 1 & Episode 2