Title:
House of X Visual Identity
Client:
House of Yes
House of X is the newest nightlife concept from House of YES, Bushwick’s famed nightlife and arts collective. Their first Manhattan outpost, in partnership with legendary nightlife and hospitality impresario Ian Schager, reimagines the once named Public Arts at Schrager’s PUBLIC Hotel.
As the split floors act as two zones differentiated in blue and red this identity plays with the idea of contrast. Pleasure and Pain, dark and light, lost and found all combine to represent the experience of House of X
Descend into the lustful, seductive and wicked or ascend into euphoria, ecstasy and nirvana.
