Title:
Breakfast Included Brand Identity
Client:
Breakfast Included Brew Co.
Breakfast Included is a Brooklyn based small batch craft brewery that aims to capture the flavours and essence of cities around the world in their organic pale ale. This beer is named after two of the most joyful words experienced while traveling "breakfast included". The beer has a range of subtle blends that use ingredients local to the each city. These include sour cherries from New York, honey from Santorini, ginger from Tokyo and pears from Paris.
The colour palettes on each label represent the character and variety of both the city and the taste of each blend. Each city changes colour and taste palettes throughout the year. The debut range from Breakfast Included Brew Co features Paris in Spring, Autumn in New York and Santorini in Summer. The design itself is inspired by the timelessness of the Swiss International Style and allude to the visual language of flags. The design sets the tone of travel through taste. Take the tour.
