Title:
Fired Up

Awards:
American Graphic Design Award (GDUSA) in Packaging
Illustrators 61 The Society of Illustrators

Client:
The Lipstick Lobby

Credits:
Product Photography – Tim Seguin
Editorial Image – Kate Powers

Shanti Sparrow has collaborated with the Lipstick lobby in creation of the "Fired Up" Lipstick. Every single dollar of the net proceeds from the sale of Fired Up, a bright orange shade (and the colour of gun violence awareness), goes straight to the Brady Campaign, where the money will be used to help fund on-the-ground initiatives by one of the oldest, longest-standing gun-reform organisations in the country.

For 40 years now, the non-profit Brady Campaign has been advocating for gun-control laws. The mission of their organisation is to create a safer America by cutting the number of gun deaths in half by 2025. To achieve this goal, they have three tactics: to ensure that background checks are applied to all gun sales, to stop 5 percent of gun dealers that supply 90 percent of all crime guns, and to lead the national conversation about storing guns safely in homes, to prevent homicides, suicides and unintentional shootings that happen as a result of improperly storing guns.

The design of the packaging is based off two core ideas – the power of women uniting and peace. This is achieved through the use of an optical illusion. The first layer portrays women in formation in a sea of togetherness. The second layer is of a peace dove and olive branch. These are intertwined together to create a hopeful and aspirational message.